Fidelma Wallace, Careers Consultant, Sli Nua Careers
The importance of fine-tuning your publicity material so that the marketplace understands fully. In fact, you can continue to provide the same service, but present it in a different way, and that can make a huge difference.
Q.2 What top tip would you give to anyone starting out in business?
Brainstorm, implement, give it time to percolate and settle, review, and then start the process all over again.
Q.3 Who do you most admire in business and why?
Pat McDonagh of Supermacs – for his persistence in taking an idea and running with it, despite what others might see as a thousand obstacles. Plus he continues to innovate. Plus he started out in the west of Ireland, like Sli Nua Careers!