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Creative Campaign – Sleepover at IKEA?

IKEA has brought their ‘Happy to Bed’ slogan to the next level by inviting 100 lucky customers to have a SLEEPOVER at their Lakeside (East London) store! The idea was born from the Facebook page created by IKEA fans ‘I wanna have a sleepover at IKEA’ which attracted over 98,000 fans. This amazing event which took place in November saw 100 lucky winners arrive at the store at 8pm in their essential PJ dress code, each guest was greeted with a mug of hot chocolate and provided with an evening of entertainment, bedtime stories and tips on how to get a

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