- Business / Creative Campaigns

Creative Campaign – Sleepover at IKEA?

IKEA has brought their ‘Happy to Bed’ slogan to the next level by inviting 100 lucky customers to have a SLEEPOVER at their Lakeside (East London) store! The idea was born from the Facebook page created by IKEA fans ‘I wanna have a sleepover at IKEA’ which attracted over 98,000 fans. This amazing event which took…