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Alcohol Sponsorship in Ireland: Where to now?

In light of the recent developments on alcohol sponsorship in Ireland, see below an article written by our own Marcus Ó Buachalla for a recent edition of Sports Pro magazine outlining just what’s at stake for the stakeholders involved.    February 2012 may yet prove to be a watershed moment for the sports and sponsorship market in Ireland and in particular the sponsorship of sporting and major outdoor events by alcohol brands. Against the backdrop of an increase in the average per capita consumption of pure alcohol to just under 12 litres, Minister Roisin Shortall launched the report of the

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Ground Control to Commander Chris

It seems even the Taoiseach is a fan of Ireland’s latest honorary son, Commander of the International Space Station Chris Hadfield. The 53 year old Canadian astronaut became famous by tweeting pictures of Earth while circling the planet on board the ISS. Chris earned his nick name ‘Green man in space’ after he tweeted “Tá Éire fíorálainn! Land of green hills and dark beer. With capital Dublin glowing in the Irish night”, becoming the first tweet sent as Gaeilge from space. Hadfield has built up almost one million followers on Twitter during his time on the ISS. His postings of

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Musings on the Priceless Value of Time

Published on May 10, 2013 by in Business

We all want the very best and to achieve our full potential wherever possible. Sometimes we have moments of inspiration, other times we have hours and hours of simple hard work.  And throughout it all we know that the pursuit of excellence – and rewards that come with it – requires focused, uninterrupted time.  With time we can achieve the most amazing things. Great leaps forward in technology, medicine, engineering, retailing and thinking, rely on that vital ingredient – time.  Malcolm Gladwell estimated that it takes about 10,000 hours of practice from an early age to become a master of

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Irish football fans show their support for Fergie

Published on May 10, 2013 by in Sport

Searches for West Bromwich up 100% as Manchester Utd. prepare for last game of season. Manchester United will play their last game under the tutelage of Sir Alex Ferguson on 19th May when they take on West Bromwich Albion at the Hawthorns and it would seem that Irish Manchester United fans will be out in full force to witness the famous manager’s last game. According to figures* by travel experts Hotels.com**, searches for West Bromwich have increased 100% in the past two days since Sir Alex announced his retirement compared to the same period last year. Kate Hopcraft of Hotels.com

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Radio and Newspapers – an unlikely marriage?

The following article first appeared on Starcom’s blog. After much speculation, the popular sports show ‘Off the Ball’ will soon be returning to the airwaves. However, the famous five will make their return in a somewhat different broadcasting format than expected; they will form a partnership with The Irish Times. The partnership highlights the fact that newspapers are no longer as we know them. Although many reports predict the demise of newspapers, this is not the case. Newspapers are simply changing from the former print version into various different formats and offering consumers valuable content in new innovative ways. This

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Training Do’s & Don’ts

Published on May 7, 2013 by in Sport

Éilis Dolan, Clinical Specialist Physiotherapist with Sports Surgery Clinic shares important training do’s and don’ts DO’S Planning your training in advance is a MUST! “Slowly but surely” is how all successful runners began their running journey and it is best to walk before you run. Initially begin with incorporating walking into your daily routine especially if you’re a complete beginner. Start with as little as 10 – 15 minutes daily and gradually build up over a few weeks. Once you are comfortable walking 20-30 minutes you can start to include some walk/run practice.  In doing so, you’ll reap all the

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Get Fit in the Phoenix Park

Published on May 2, 2013 by in Sport

FIT Magazine*, free with the Irish Independent every Thursday, is holding its inaugural 10k City Run Series in the Phoenix Park on Sunday 12th May and a second run will take place in Cork City on Sunday 21st July. With a prize fund of €3,000 up for grabs, the event is suitable for runners of all levels and is the ideal way to shape up for summer. The event will also benefit Athletics Ireland Fit4Youth programme which aims to foster an awareness of fitness and running among teenagers. You can avail of a special entry fee of just €25 per

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The Business of Fashion & Lifestyle

The Ireland France Chamber of Commerce is organising an evening on the business of fashion and lifestyle on Thursday 25th April 2013. A panel of experts will explore our love affair with French fashion and cosmetics, as well as look at new media trends emerging in this sector. Attendees will hear presentations on the following topics: Angie Grant & Sarah Wagstaff, Pembroke Communications: How the marketing and advertising of beauty products to women has evolved over the years Darren Kennedy, TV presenter & founder of helpmystyle.ie: What makes Paris the fashion capital of the world Debbie McVicar, Clarins: Why Irish

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Tianlang Guan: A Future Masters

Published on April 17, 2013 by in Sport

At approximately 9.30am on Monday morning, Adam Scott had the entire nation of Australia on their knees, as he stood up to take what could potentially be the putt to win the Masters 2013. A feat that no Australian had ever done since the tournament was first played in 1934. Many have come agonizingly close but none had quite managed to take home that yearned Green Jacket. As the ball was travelling towards the hole, at a speed that must have felt like an eternity for Adam Scott, the crowds in the gallery behind Scott cautiously arose to their feet.

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Workplace Fashion: Pembroke Ladies Grace Irish Tatler

The Pembroke ladies are showing off their work wardrobes in May’s issue of Irish Tatler which is out today. Knowing what to wear in the office can be a challenge – whether you’re starting out as a young professional or stuck in a style rut. That’s why I love the ‘9 to 5’ in Irish Tatler as not only does it give us instant style inspiration but it also provides a snapshot into the working wardrobes of Irish women.   CAPSULE WARDROBE At the risk of sounding like Gok Wan, I think a capsule wardrobe is essential to dressing successfully

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