When grocery giant – Tesco / Homeplus as it is known in South Korea wanted to expand their market in South Korea they innovatively used QR codes to capture the public’s attention.
South Korea statistically has one of the longest working days so the one barrier this campaign had to overcome was lack of time.
Homeplus put up billboards throughout subway stations which contained a range of the supermarkets products accompanied by a QR code for each product. All commuters have to do is scan the QR code of each product they want which then transfers to their online basket. Once complete, the order is then delivered to the shopper’s home.
This fantastic idea helped the store to grow its market share significantly in South Korea with Homeplus online sales increasing by a dramatic 130% and they have become number 1 in the South Korean online market.