Kilbeggan Irish Whiskey recently partnered with FunnyOrDie.com, the comedy video website set up by Will Ferrell, to create a video announcing the arrival of Halfway Day™ . Halfway Day™ was created by Kilbeggan Irish Whiskey as a new US holiday to celebrate the halfway mark to St Patrick’s Day 2013. Kilbeggan Whiskey is a client of Pembroke Communications
With just two days to go until the All-Ireland Senior Hurling Final nerves are high and excitement is brimming in both counties. Who will emerge victorious is hard to predict as both teams want the win so badly and the level of hurling we will get on Sunday will no doubt be exceptional. Being from Galway I am confident in our boys will win! The GAA made this teaser video, not that any additional excitement is need, titled ‘There can only be one winner’ which is a great preview to Sunday’s match. May the best team win!
Old Spice have done it again with what is likely the most interactive video produced. The original Old Spice ad, which reinvented the brand, was capitalized on with this equally brilliant follow up This time they have enlisted the help of actor and former NFL footballer Terry Crews who uses his impressive pecs to play various instruments that he is hooked up to. Once the video has finished and he was wowed you with his combined musical and muscular talents you can use your keyboard to control Crews’ muscles and record your own muscle-powered masterpiece. This is the pre-recorded version and
Every so often a ‘banned’ TV commercial starts getting noticed on YouTube and this one from VW is both funny and cute.
As someone who is partial to a verse of Las Vegas in the Hills of Donegal after a Football Special or two, the latest song sweeping the hills is sure to be making its way onto to the Pembroke Towers Christmas party play list. Already a massive hit on You Tube with over 210,000 views, this is one you are going to hear time and time again between now and September 23rd. Be warned though, once you hear it once you won’t stop singing it!
With Arthur’s Day 2012 just a month away, Guinness has released a video promoting the special day entitled ‘Paint the town black’. Arthur’s Day started in 2009 to commemorate the 250th anniversary of Arthur Guinness and due to its success has become an annual event. This year’s festival on September 27th will see a host of stars including Ellie Goulding, Example and Mika performing in various locations around Dublin with lots more great gigs taking place around the country. A full schedule of what is happening is available on www.guinness.com. Just remember when the clock chimes 17.59, its all about
With the Paralympics kicking off in London next Wednesday, C4 have released a video promoting their association with the Games entitled ‘Meet the Superhumans’. It’s a 90 second video that is so powerful it gave me gossebumps. The video, directed by Tom Tagholm and produced in house by C4, is a clip that must be watched and experienced. We would like to wish all out Irish athletes competing the very best of luck!
The Olympics are over and Adidas UK have produced this video ( in record time) of the British Olympians miming to the Queen song Don’t stop me now. This is a really feel good video that shows the fun side of the athletes. Adidas are certainly leveraging the Olympic fever to maintain their brand profile and association with the Olympics, but this video evokes emotion and shows us about the joy and pride that goes with these events and competing for your country. Enjoy!
Last summer Budweiser launched it’s Ice Cold Index app which meant the hotter the day it was, the less you paid for a pint of Budweiser Ice Cold. On days when the temperature reached 20°C and over, consumers got a free pint. Given the ‘summer’ we have been having Murphy’s have launched their very own version but with a clever twist. They are offering people a free pint of Murphy’s when it rains in Cork between now and the end of September. If they hadn’t limited it to just Cork they would probably go out of business! A tip of
A brilliant piece of viral promotion by American TV channel AMC for their hit series The Walking Dead see ‘Zombies’ walk the street of New York. If the day does arrive when the dead walk the earth is seems people will more likely take a photo on their smart phone to post to Facebook rather than run away! According to Campaign Live the video has been viewed more than 2 million times and has inspired 100 blog posts so far this week.