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World Cup Sponsorship is Chicken and Egg

Published on July 21, 2014 by in Uncategorized

It is the world’s biggest sporting event and the biggest show in town when it comes to sports marketing and sponsorship. Top tier partners such as Adidas, Coca-Cola, Hyundai, Sony, VISA and Emirates fork out in the region of €80 million each for the privilege over the four year World Cup cycle. They are joined by a host of official partners and local sponsors who dig deep to be associated with the month long festival of football. Overall, the tournament was worth €3.5 billion to Sepp Blatter and the mega rich FIFA with the participating nations sharing €425m between them.

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Dunphy is Still Rock and Roll Baby!

Published on July 21, 2014 by in Uncategorized

So…where did we watch the biggest show on earth? There was good news for the state broadcaster RTÉ and the retiring Bill O’Herlihy who signed off with style and panache. Almost 85% of Irish sports fans we surveyed primarily watched the World Cup on RTE with 14% flicking on to BBC for the bulk of their viewing and a mere 2% choosing UTV. This is a phenomenal result. It was indeed a super World Cup for RTE and they got little wrong. The 56 live games averaged audiences of 335,300 viewers per match on RTÉ Two, which represents a 28%

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Audi Ireland partners with Business & Finance’s Tech 100 – Technology & innovation celebrated at annual event

Published on July 17, 2014 by in Uncategorized

Ireland’s number one premium car marque, Audi Ireland, was the official car partner to the annual Business & Finance Tech 100 event which took place at The Marker Hotel on Monday, 14th July. The event marked the launch of Business & Finance’s annual Tech 100 issue which honours the 100 most influential people in technology in Ireland. As official car partner, Audi Ireland had a strong brand presence throughout the event including the new Audi A8 and the Audi A6 Avant displayed outside The Marker Hotel, Grand Canal Square. Guests on the evening also had the opportunity to sign up

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Excitement revving up as the All New Audi TT gets exclusive Irish preview

Published on July 4, 2014 by in Uncategorized

Excitement is revving up among Ireland’s motor enthusiasts after the all new Audi TT was revealed at an exclusive preview event in a re-imagined RDS, Dublin last night. Guests were the first in Ireland to experience the third generation Audi TT in advance of its much-anticipated launch later this year.   When the first-generation Audi TT made its debut in 1998 its design was seen as nothing short of revolutionary – with its strictly geometrical lines it struck out in a new stylistic direction that arguably changed the course of modern day car design, and it has gone on to

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The Bad F-word

Published on June 20, 2014 by in Sport, Uncategorized

The audible gasp from Bill O’Herlihy told the tale. Eamon shouldn’t be saying something like that and Billo knew it! RTÉ’s controversial soccer pundit had used the F-word on live television during the broadcast of Brazil’s nil all draw with Mexico. “The bad f-word”, as Mrs. Doyle would say, “worse than feck; you know the one I mean”. Thankfully it didn’t cause the outrage and indignation that regularly occurs when someone…well…f*%ks up. The panel, bar Bill, clearly didn’t know they were on air and Eamon was caught in one of those horrible situations that sometimes befall broadcasters when a microphone

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Compass Group Ireland launches The Idea Works

Published on June 16, 2014 by in Uncategorized

New initiative to find products and innovations in the food service industry Ireland’s leading food and support services company, Compass Group Ireland has launched The Idea Works!, a new initiative which encourages SMEs in the foodservice, hospitality and facilities management industry to come forward with cutting-edge products, solutions and applications. This will be the first time that the initiative will come to Ireland having been previously rolled out successfully by Compass Group UK since March 2012. To date, a number of products from this scheme have been launched across Compass UK and the wider Compass Group Companies across Ireland can

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One4all Ireland #ShoppersWeek

Published on June 5, 2014 by in Uncategorized

  One4all customers are dedicated followers of fashion who love to shop and according to a new  #ShoppersWeek survey* of over 2,000 people across Ireland, over a third of us (39%) buy new clothes every month while almost 1 in 5 (18%) shop for new clothes every week. However, it seems that the majority of us love a bargain with over two thirds (68%) saying they tend to shop in the sales to get the best value. Fashion maths When it comes to keeping our wardrobe up-to-date, three quarters claim to spend up to €1,000 on clothes and accessories each

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App of the Week – Retrica

Published on May 2, 2014 by in Uncategorized

If there’s anything Irish people love as much as a rare glimpse of sunny weather, it’s taking pictures of the rare glimpse sunny weather. And with May now officially underway and the weather apparently picking up, expect to see a lot more pictures of sun-kissed streets and clear blue skies clogging up your social media news feeds. And these days, what photo is complete without the addition of a suitable filter or vignette? And when Instagram’s customisation capabilities don’t cut it for you, you can always turn to Retrica, this week’s App Of The Week. Available for both Android and

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Call for Women to Take Part in Ireland’s first ever female-only charity cycle part of Ireland’s Giro celebrations

Published on April 24, 2014 by in Uncategorized

One4all is calling on women all over Ireland to get on their bikes on Saturday 10th May for the One4all Women on Wheels Giro Cycle with Oxfam – Ireland’s first female only cycle for charity – which runs along the route of the final leg of the official Giro d’Italia 2014. The 22km fun cycle in aid of Oxfam Ireland takes place on a section of the Stage 3 route – a loop from Dublin’s, Merrion Square to Bull Island, Clontarf and back – the day before the world’s greatest cyclists race the route from Armagh to Merrion Square on

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Ireland’s Summer Music Festivals

With Coachella dominating every social media platform for the last ten days, we take a look ahead to the top summer festivals in Ireland this year and what they have to offer:     1)    Forbidden Fruit, Kilmainham, Co. Dublin (May 31st – 1st June) This is one of the smaller festivals that has fully imprinted itself into the summer schedule when it takes over the grounds of the Royal Hospital in Kilmainham. Ease of access to and from the grounds, which is literally a stone’s throw away from Heuston Station, is key here. It also helps that it falls on a Bank

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