Nicola Gillen MediaVest Ireland
Towns (Birthplace and living town)
Currently living in Stepaside Dublin, born & reared in Ballinteer, Dublin
Colour of hair: Brown at the moment, changes regularly!
Colour of eyes: Blue
Employment / current occupation: Client Director with MediaVest Ireland
I like/love: Lots of things, in particular I love eating out, holidays, music and movies. I’m always on the lookout for a good book too, so recommendations accepted!
I dislike/hate: Spiders, cold weather, rudeness
Pets: I really want a pet dog, but living in an apartment means I’m not allowedL. So I’m looking into alternatives, my niece tells me I should get a gecko, I’m not so sure…
Tea/ Coffee: Tea, tea and more tea please
Twitter or Facebook: Facebook no contest
iPhone/Blackberry: Hmmm, currently have an iPhone but am a fan of Blackberry for its work functions (email etc.), iPhone is a better gadget though!
Favourite food: Egg & chips
Favourite drink: Tea
Favourite sport: I love watching gymnastics in the Olympics, but don’t follow sport otherwise.
Favourite movie: Donnie Darko, Time Travellers Wife, Juno, any of the Harry Potter movies
Favourite Song: Queen – Don’t Stop Me Now
Favourite pizza topping – onions and olives
Worst habit – always checking my phone
Last book you read – Before I Fall by Lauren Oliver
Favourite Tweep –
Favourite blogger – not really a blogger so much as a Facebook page but I am loving Celebration Cakes at the moment – https://www.facebook.com/pages/Celebration-Cakes/187793878621 the creations are amazing
Favourite video game – peg solitaire on iPhone!
Favourite news/ content website – www.rte.ie
Are you a hastagger/retweeter – neither
What did you do last Saturday Night? Went to Mayo for my friend’s 30th birthday, great fun.
Greatest moment of the Noughties – saying yes to my (now) husband when he asked
A look to the future . . . what major trend do you predict for the next 10 years –
Two things, firstly, product placement is going to grow in importance and relevance over the next few years. With personal video recorder penetration growing daily, people are more and more likely to zip through ads. Product placement has just begun in Ireland but it will take off in a big way.
Secondly highly personalised & targeted marketing is going to continue to grow – we’ve already seen it through the likes of Google and Amazon, but this is going to reach a level where pretty much every ad you are exposed to will be relevant to you personally. Think Minority Report and the billboards that play ads based on the person walking by, we’re not that far away from it.