The web is visual. Nothing new there and with the massive growth of YouTube, Instagram, Pinterest and Tumblr and with Facebook rolling out there own photo app, the importance for brands to be socially visual can’t be overstated enough.
Research on Jeff Bullas’s blog shows that Facebook page posts with a single photo and photo albums receive the second and third highest engagement rates respectively. It makes it easier for those companies whose products or services are visual to harness the power of social media. For those who may not be as visually appealing, it means they have to get creative.
The guys at Socially Sorted have designed this great Infographic which not only has some impressive stats but also six great tips for anyway wondering just how to make their brand more visual.