AskChili and Pembroke Research Into Household Tax and Consumer Sentiment….. AskChili is a sister agency of Pembroke Communications. This week, it conducted quantitative online research amongst 1003 adults aged 16 – 65, nationally representative with quotas imposed on age, gender, region and social class. Margin of error +/- 3.1% and fieldwork was conducted between March 27-29. The survey focused on the Household tax and consumer sentiment. The results are extremely interesting from a government perspective and as a gauge of where the nation’s emotions and outlook is at. Please see top line: Q. Do you plan to pay the €100
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