This week’s creative campaign looks set to be a bit of a flop. Telecom Corp, a team sponsor of the All-Blacks, plan to launch an advertising campaign in the coming weeks calling on fans to “Abstain for the All Blacks”. The idea is that fans will be given black rubber rings to wear to show they are supporting the abstinence campaign which Telecom is hoping will galvanise support for the All Blacks. The campaign which is being fronted by former All Blacks captain Sean Fitzpatrick is suppose to be tongue-in-cheek and tap into Kiwi humor, but a New Zealand Herald online
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