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App Of The Week: Facebook Messenger

This week’s App of the Week isn’t exactly a new app. In fact, it has been around since August 2011. Arguably however, it has never been more relevant than it is right now. The focus of this week’s app review is Facebook’s instant messaging app, Messenger. Initially launched nearly three and a half years ago as a standalone offshoot of the main Facebook app, Messenger allowed users to chat without having to go through Facebook. By December 2012, in a move that helped it compete with established and emerging messaging apps such as Whatsapp, Viber, Line and WeChat, Messenger users

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A Lesson in #SelfieEtiquette for #SelfieDay

When it comes to taking selfies, there are a few important rules to abide by to ensure your pout packs a punch online. To celebrate #SelfieDay, we’ve compiled the top five ‘self portrait taken at arm’s length’ rules to snap by aka #SelfieEtiquette  (Credit Instagram @JustinBeiber) 1 – Don’t look at your phone When taking a selfie in a mirror, look at your reflection in the glass, not on your phone. Looking at yourself taking a photograph of yourself takes the narcissism level of selfie-ing to a scarily self-absorbed new level.    (Credit Tom Anderson https://plus.google.com/+myspacetom/posts) 2 – Clean your

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App of the Week: TuneIn

Last week I read an interesting article by Laura Slattey in the Irish Times. Concerned with the state of radio in the age of the smartphone, the article looked at some of the challenges the medium faced as it responds to what BBC Director of Radio, Helen Boaden refers to as ‘the digital question’. We’ve seen for ourselves, in recent months, the effect that these challenges are having on the industry. Just the other day Dublin’s own Phantom 105.2 re-emerged from broadcasting limbo in the form of the re-energised and re-branded, TXFM. On Monday, the station made its return having,

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We’re Hiring – Corporate Intern

Published on April 1, 2014 by in Uncategorized

Pembroke Communications is offering a skilled, enthusiastic and talented intern the opportunity to join its growing corporate and healthcare division for a three month internship from May 2014.   The successful candidate will gain invaluable experience working with a dynamic and multi-award winning team of experienced professionals across an exciting and varied client portfolio.   Current clients include; Nationwide UK (Ireland), LK Shields Solicitors, Bord Gáis Energy, Novartis, Fighting Blindness, Vintners’ Federation of Ireland, Gift Voucher Shop, Europcar, The Children’s Medical and Research Foundation, Ireland France Chamber of Commerce and Ecclesiastical Insurance amongst many others.   The candidate   Key

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We’re Hiring – Social Media Executive

Social Media Executive Our dynamic, fast-paced public relations agency based in Dublin’s Docklands is seeking an experienced social media professional to join the growing team. The Social Media Executive will be responsible for creating campaign strategies, implementing communications plans, managing day-to-day social interactions and reporting to management and clients. You will report directly to the company’s Social Media Manager.   Responsibilities:   Develop, implement and monitor digital and social aspects of public relations campaigns carried out on behalf of all consumer and corporate clients. Consistently read, moderate and respond to questions and queries across all client social media platforms. Provide

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One4all celebrates the Irish Mammy

Published on March 25, 2014 by in Uncategorized

One4all celebrates the Irish Mammy 3 in 4 people claim they are turning into their Mother Flat 7-up voted the Irish Mammy’s greatest fix all remedy   For Mother’s Day 2014 One4all Gift Cards hit the streets of Dublin with Brand Ambassador Lucy Kennedy to find out just what we think of our Mums. www.one4all.ie Almost 3 in 4 (73%) say they are turning into their Mother Over a third say they have begun to use similar phrases and sayings while 28% think their personality is becoming more like their Mother’s as they get older Almost half (43%) say their

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App of the week: LiveSport

You know the feeling, you have a couple of hours to kill, you’re wondering what’s on the telly, you don’t want to flick through the channels  but you have to. Well now LiveSport.Co.UK have developed an app to complement their terrific website which showcases the best in live sport for your viewing pleasure. The app works like so You will be shown on the home page a list of games from various sports in chronological order on a specific day. When you click on a specific  game you will find a list of channels that a particular game is on

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International Day Of Happiness

Published on March 20, 2014 by in Uncategorized

It’s International Day of Happiness today and we’re spreading the smiles around the office by reflecting on what it is that makes us happy. We asked the team to share a picture of something that brings a smile to their face. Here’s what they had to say: Pearse Corcoran – Social Media The Emirates Stadium. I was only there the once but the one time the above happened, I was bleedin’ chuffed!   Michelle Molloy – Social Media I’m happy when driving this baby!   Gavin Coffey – Social Media Manager Happiness is… home, on sunny day, walking the dog along the

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App Of The Week – Telegram

With all of the recent attention surrounding Facebook’s $19billion purchase of instant messaging app, Whatsapp, a lot of people have been considering the potential implications for its current and future users. Despite Facebook’s claims that they won’t introduce in-app ads in an attempt to monetise the service, doubts over how the acquisition will impact Whatsapp users have led people to consider what other options are out there in terms of text message replacement apps. One of those options is Telegram. When Whatsapp suffered a mass outage shortly after the media frenzy that accompanied the buy-out, millions of smartphone users turned

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Bad taste is sometimes bad taste – Steps 1 and 2 in managing your brand tone of voice.

Many of us love Paddy Power.  Their irreverence, the fun, they are Irish and beating the world. Not to mention the share price performance.  This success all links in to their tone of voice and brand strategy.   But when tone of voice goes wrong then the reputation and business consequences can be serious.  And so it seems that Paddy Power is on the precipice of just such an issue with their ‘Oscar Time’ ads on the Oscar Pistorius trial.   It is getting a serious backlash.  There has been some online comment, media comment and this morning on both

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