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World Cup Sponsorship is Chicken and Egg

Published on July 21, 2014 by in Uncategorized

It is the world’s biggest sporting event and the biggest show in town when it comes to sports marketing and sponsorship. Top tier partners such as Adidas, Coca-Cola, Hyundai, Sony, VISA and Emirates fork out in the region of €80 million each for the privilege over the four year World Cup cycle. They are joined by a host of official partners and local sponsors who dig deep to be associated with the month long festival of football. Overall, the tournament was worth €3.5 billion to Sepp Blatter and the mega rich FIFA with the participating nations sharing €425m between them.

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Dunphy is Still Rock and Roll Baby!

Published on July 21, 2014 by in Uncategorized

So…where did we watch the biggest show on earth? There was good news for the state broadcaster RTÉ and the retiring Bill O’Herlihy who signed off with style and panache. Almost 85% of Irish sports fans we surveyed primarily watched the World Cup on RTE with 14% flicking on to BBC for the bulk of their viewing and a mere 2% choosing UTV. This is a phenomenal result. It was indeed a super World Cup for RTE and they got little wrong. The 56 live games averaged audiences of 335,300 viewers per match on RTÉ Two, which represents a 28%

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App of the Week – SwiftKey

The subject of this week’s App of the Week post is SwiftKey. For anyone unaware, SwiftKey is a keyboard app for Android devices and an excellent addition to any smartphone. Having only recently been released as a free version for Android smartphones and tablets, SwiftKey has been making typing on your smartphone easier for people all over the world. It’s a pretty simple idea; it’s an app that makes typing quicker and easier through a combination of an innovative sliding input method, personalised predictions, more intelligent autocorrect and a number of other handy features. To type, users slide their finger

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Audi Ireland partners with Business & Finance’s Tech 100 – Technology & innovation celebrated at annual event

Published on July 17, 2014 by in Uncategorized

Ireland’s number one premium car marque, Audi Ireland, was the official car partner to the annual Business & Finance Tech 100 event which took place at The Marker Hotel on Monday, 14th July. The event marked the launch of Business & Finance’s annual Tech 100 issue which honours the 100 most influential people in technology in Ireland. As official car partner, Audi Ireland had a strong brand presence throughout the event including the new Audi A8 and the Audi A6 Avant displayed outside The Marker Hotel, Grand Canal Square. Guests on the evening also had the opportunity to sign up

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App of the Week – Relay

As anyone who reads the App of the Week reviews on the Irish Media Watch blog with any degree of regularity will be well aware of, mobile messaging apps are pretty big at the moment. In fact, they’re more than pretty big, they’re huge! Cast your mind back a few months, back to mid-February when Facebook made headlines all over the world with their $19billion purchase of massively popular mobile messaging start-up, Whastapp. Facebook CEO, Mark Zuckerberg, saw the instant messaging app, which then boasted a healthy sum of more than 450million members, as worthy of an investment big enough

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Excitement revving up as the All New Audi TT gets exclusive Irish preview

Published on July 4, 2014 by in Uncategorized

Excitement is revving up among Ireland’s motor enthusiasts after the all new Audi TT was revealed at an exclusive preview event in a re-imagined RDS, Dublin last night. Guests were the first in Ireland to experience the third generation Audi TT in advance of its much-anticipated launch later this year.   When the first-generation Audi TT made its debut in 1998 its design was seen as nothing short of revolutionary – with its strictly geometrical lines it struck out in a new stylistic direction that arguably changed the course of modern day car design, and it has gone on to

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The Bad F-word

Published on June 20, 2014 by in Sport, Uncategorized

The audible gasp from Bill O’Herlihy told the tale. Eamon shouldn’t be saying something like that and Billo knew it! RTÉ’s controversial soccer pundit had used the F-word on live television during the broadcast of Brazil’s nil all draw with Mexico. “The bad f-word”, as Mrs. Doyle would say, “worse than feck; you know the one I mean”. Thankfully it didn’t cause the outrage and indignation that regularly occurs when someone…well…f*%ks up. The panel, bar Bill, clearly didn’t know they were on air and Eamon was caught in one of those horrible situations that sometimes befall broadcasters when a microphone

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App of the Week – Secret

In April 2014, at Facebook’s F8 developer conference in San Francisco, Mark Zuckerberg took to the stage to announce that Facebook users would soon be able to sign in to third party apps anonymously. The announcement was in some ways a response to ongoing and increasing concerns over Facebook’s approach to user privacy and personal information. According to Zuckerberg, users would soon be able to log in to and use third party apps without having to provide third party developers with their private details. Although still currently in development, the gesture is a significant one in that it (at the

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Compass Group Ireland launches The Idea Works

Published on June 16, 2014 by in Uncategorized

New initiative to find products and innovations in the food service industry Ireland’s leading food and support services company, Compass Group Ireland has launched The Idea Works!, a new initiative which encourages SMEs in the foodservice, hospitality and facilities management industry to come forward with cutting-edge products, solutions and applications. This will be the first time that the initiative will come to Ireland having been previously rolled out successfully by Compass Group UK since March 2012. To date, a number of products from this scheme have been launched across Compass UK and the wider Compass Group Companies across Ireland can

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One4all Ireland #ShoppersWeek

Published on June 5, 2014 by in Uncategorized

  One4all customers are dedicated followers of fashion who love to shop and according to a new  #ShoppersWeek survey* of over 2,000 people across Ireland, over a third of us (39%) buy new clothes every month while almost 1 in 5 (18%) shop for new clothes every week. However, it seems that the majority of us love a bargain with over two thirds (68%) saying they tend to shop in the sales to get the best value. Fashion maths When it comes to keeping our wardrobe up-to-date, three quarters claim to spend up to €1,000 on clothes and accessories each

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